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The Value of Advice

Research has shown that there’s real value in financial advice and that it provides an undeniable advantage to investors.

''Households that have an advisor have 2.1 times more financial assets than households that don’t1.''

''Households that have had an advisor for 15 years or more accumulate 290% more in assets (3.9 times more) than households that haven’t2.''

''Investors that have an advisor are more confident and more likely to have a comfortable retirement
if they’ve received financial advice for at least 10 years3.''

''Advisors can help investors manage their emotions, which can add approximately 1.5% to portfolio returns4.''

 

An objective view

Your advisor plays an important role in your financial well-being because they can take an objective and comprehensive view of your assets. The solutions they can offer at different stages of your life will represent exactly where you are, what’s vital to you and what you want to pass on to your loved ones.

 

All advisors operating under our banner are independent. They have access to the full slate of Desjardins Insurance* products and can draw from a broad range of products from other major Canadian insurers and more than 80 mutual fund companies.**
Your advisor is fully equipped to see the big picture and understand it. They provide objective advice to help you create a plan for a future that reflects your goals and your priorities.
We only partner with advisors who wish to excel at their profession and are registered with the various provincial and national financial regulator bodies. Our teams ensure strict adherence to industry regulations and internal network policies and procedures.
Life is always changing, but you can trust that your advisor will be there for you. They know you and they know what you need. Their job is to help you make informed decisions so you can look to the future with confidence.
If your financial situation is more complex than the average investor, our advisors are tapped into a network of seasoned financial planners, notaries, lawyers and tax experts who can help you with every aspect of wealth management.
Your advisors are always pursuing high-level professional skills training so they can put the latest industry knowledge to work for you and provide quality advisory services that take market trends and your needs into account.

 

 

 

MEET AN ADVISOR

Your SFL advisor will be pleased to meet with you. ​

 

Find your SFL advisor
 

1Cockerline, Jon, PhD, New Evidence on the Value of Financial Advice, IFIC, 2012

2Claude Montmarquette and Nathalie Viennot-Briot, The Gamma Factor and the Value of Financial Advice, 2016

3The Value of Advice Report, IFIC, 2012

4The Added Value of Financial Advisors, Toronto, VANGUARD, 2014, and
Canadian Mutual Fund Investors’ Perceptions of Mutual Funds and the Mutual Fund Industry, IFIC/POLLARA Inc., Toronto, 2013

*Desjardins Insurance refers to Desjardins Financial Security Life Assurance Company, a provider of life and health insurance and retirement savings products.
**Offered only by mutual fund registered advisors contracted through SFL Investments.